Every marketing and content page in your Content Management System (CMS) has a metadata section that controls how that page shows up in search results, browser tabs, and link previews. Filling it out helps search engines like Google understand and correctly index your pages, and it controls the little preview card that appears when someone shares your link in Slack, a text, or on social media. Adding your SEO content is a quick, repeatable task, so the goal is just to make sure it gets done for each page on your Offset site. Creating and maintaining metadata is the responsibility of the site owner since page names, purposes, and content change over time, and you know your pages best.

Which pages need metadata?

You only need to fill this out for the marketing and content pages we build for you, and this includes your Sign Up page and homepage at minimum. Product, shop, cart, account, and offering pages already have metadata built in, so you can skip those. If you are on a subdomain, you really just need to complete the Sign Up page. For sites with additional content pages, rinse and repeat the same steps on each one.

Where do I find the Metadata fields?

To view the Metadata Fields, log into Offset Commerce and select the Content tab to open up the CMS in a separate tab:

Selecting the content tab in Offset Commerce

Select your desired page, choose Pages in the left-side navigation menu, and select the page, for example, Sign Up. You will find the Metadata section at the bottom of each page in the CMS, and it is usually collapsed until you open it.

Opening the Metadata section for editing in the Offset CMS

Open the metadata section at the bottom of the page you are editing. You will see a handful of fields. Here is what each one does and what to put in it. The examples are centered around a Sign Up page.

This is the name of the page, and it should match what you call the page in your navigation menu. It updates the title shown in the browser tab, and it is one of the first things search engines read when they crawl your site. If you leave it blank, the page will fall through to the page's title tag as a backup, but we recommend filling it in.

Sign Up: Sign Up | Offset Winery

Homepage: Offset Winery | Estate Wines from the Santa Cruz Mountains

Blog: Blog | Offset Winery

Think of this as the elevator pitch for the page, a short summary of what the content is about. Keep it concise since a long description will not fully make it through to search results. One or two sentences is plenty.

Sign Up: Join the Offset Winery mailing list for first access to our limited allocation releases, member pricing, and invitations to vineyard events.

Homepage: Family-owned estate producing small-lot Pinot Noir and Chardonnay. Explore our current releases and join the list.

Blog: Stories from the estate, harvest updates, winemaker notes, and news on upcoming releases.

This is the URL you want everyone to use to reach this page, and it tells search crawlers the exact page to send visitors to. It needs to match the live URL for the page, using https at the front (for example, https://offsetwinery.com/blog). This should not differ from your live page URL.

Sign Up: https://offsetwinery.com/sign-up/

Homepage: https://offsetwinery.com/

Blog: https://offsetwinery.com/blog/

This is an uploaded image that appears in the preview card when your link gets shared in Slack, a text, or on social media. It is optional, but we recommend adding one since images make links more clickable. Use something appropriate for the page, so a lifestyle or tasting room shot for your Sign Up page, an estate hero image or logo for your homepage, or a harvest photo for your blog.

Sign Up: a warm lifestyle shot of the tasting room or a vineyard at golden hour, the kind of image that makes someone want to click

Homepage: the estate logo on a brand background, or a signature hero shot of the property

Blog: a candid harvest or cellar photo